Hobie Alter: The Surfer Who Shaped an Industry and Culture

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Hobie Alter’s contributions to the surfing industry and culture have earned him the honor of having a memorial erected within Dana Point. A fitting location for the Hobie Memorial, Dana Point is the home of the first Hobie Surfboard shop, which opened on PCH in 1954, where Surfer Magazine was created, where Bruce Brown produced The Endless Summer, and many more, all of which was the catalyst for the surfing industry’s launch into the mainstream of society.

The surfing lifestyle that Hobie and a handful of surfers created in the 1950’s and 1960’s has been long-lived by the citizens of Dana Point. Now it’s time for the City to pay homage to these pioneers, and it should begin with Hobie Alter.


(Permission courtesy of Hobie Cat Company)

For an in-depth understanding of the surfing and sailing culture in Dana Point beginning in the 1930’s, and how Hobie Alter was intrinsic to the shaping of its history, see Bruce Beal’s manuscript, “Oceanic Heritage Paper & Projects, Surfing and Sailing,” which includes revealing oral history accounts.